MAG’s Alpine Ambition: Dubai Developer MAG Elevates Luxury Living to New Heights in Switzerland with ‘Keturah’ Residences

Dubai-based developer MAG is set to make its European debut with an opulent residential project in Lugano, Switzerland. Renowned for its picturesque landscapes around Lake Lugano, the Olive Grove Trail, and the Monte San Salvatore mountain range, the project marks MAG’s venture beyond Dubai.

Tapping Into Luxury

The luxury development, set to be revealed soon, bears the distinctive ‘Keturah’ branding that MAG has successfully implemented in its Dubai launches. Despite the vast difference in locales, Talal Al Gaddah, Senior Executive Vice-Chairman of MAG, expresses unwavering confidence in replicating the company’s luxury success overseas. The Lugano project will feature a niche residential community, a hotel, hotel apartments, and retail spaces.

Common Grounds of Luxury

Al Gaddah emphasizes that the formula for building luxury homes has universal meeting points, whether in Dubai or overseas. The upcoming launch in Switzerland is a testament to MAG’s belief in the transferability of their proven concepts and designs.

Overseas Ventures in the UAE Real Estate Landscape

Joining the league of UAE developers exploring international territories, MAG’s move follows the footsteps of industry giants like Damac, Aldar, and Emaar. The familiarity that global investors have developed with these developers and their successful track records in the UAE contribute to heightened interest in their overseas projects.

MAG and the ‘Keturah’ Brand

MAG gained prominence with its luxurious Ritz-Carlton Residences, featuring homes with price tags of Dh200 million. The developer’s emphasis on wellness and ‘bio-living’ concepts garnered attention, positioning ‘Keturah’ as a sought-after brand in luxury real estate. Talal Al Gaddah envisions making ‘Keturah’ a globally recognized fashion brand for real estate.

Future Projects on the Horizon

While the spotlight shines on the Swiss venture, MAG is concurrently laying the groundwork for another ‘Keturah’ project in Dubai. This upcoming high-rise, soaring over 450 meters, aims to offer exclusivity with one apartment per floor, presenting a unique concept in the Dubai real estate landscape.

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